Linsensitivity Knows No Bounds: Ben & Jerry Apologize For Fortune Cookies In "Lin-Sanity" Flavor

This weekend, Ben & Jerry's issued an apology for originally including fortune cookies in its handmade "Taste The Lin-Sanity" flavor, honoring Harvard alum and current Knicks player Jeremy Lin. The fortune cookies have since been replaced with waffle cookies, partly because the fortune cookies get "so soggy."

Over the last two weeks, we have seen a major sports network and a popular sports columnist offer apologies for headlines, tweets and on-air puns that may have offended Knicks point guard Jeremy Lin.

Now, it appears the folks at Ben & Jerry’s are in CYIC (cover your ice cream) mode.

Today, the Vermont-based ice cream giant, known for such celebrity-inspired varieties like “Cherry Garcia” and Stephen Colbert’s “Ameri-Cone Dream”, is now issuing an apology for an original ingredient in an assortment of ice cream inspired – or shall we say, “Lin-spired” – by the white-hot NBA player.

“Taste The Lin-Sanity,” which is being sold exclusively at their Harvard Square location in Boston – Lin played four seasons in Harvard before joining the NBA, and became employed, then discarded, by the Golden State Warriors and Houston Rockets, before latching on with the Knickerbockers, and subsequently, the media latching onto Lin – includes vanilla frozen yogurt, lychee honey swirls, and – at first – fortune cookie pieces, which have since been replaced with fresh waffle cookie on the side. While a regional manager for Ben & Jerry’s admitted an “initial backlash” regarding the fortune cookie, and disclosed that their inclusion into the “Lin-sanity” ice cream made them “so soggy” that some pints ended up being returned, he said that the ice creamery “obviously weren’t looking to offend anybody,” and as of last week, “the majority of the feedback about it has been positive.”

Nonetheless, it’s a sherbet (get it, sure bet) that they were still feeling heat from some groups – namely, the AAJA, which last week issued guidelines and “danger zones” to mind when reporting about Lin, with “food” being one of the “danger zones” – so this weekend, Ben & Jerry’s issued an official apology for initially offering fortune cookies in their “Lin-sanity” brand of ice cream.

“We are proud and honored to have Jeremy Lin hail from one of our fine, local universities and we are huge sports fans,” the company said in a press release. “Our intention was to create a flavor to honor Jeremy Lin’s accomplishments and his meteoric rise in the NBA, and recognize that he was a local Harvard graduate. We try (to) demonstrate our commitment as a Boston-based, valued-led business and if we failed in this instance we offer our sincere apologies.

“We offer a heartfelt apology if anyone was offended by our handmade Lin-Sanity flavor.”

Hopefully, this apology will appease detractors to the point that Ben & Jerry’s doesn’t end up removing the waffle cookie from the variety altogether.

And let’s hope this constitutes last licks in the dark side of Linsanity.

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