In three weeks, NFL Network’s brand new morning program “NFL AM” will debut. It will air Monday-Friday from 6-10 AM ET, with an instant replay immediately following the live broadcast.
We know who the on-air personalities involved with the show will be (Brian Webber, Nicole Zaloumis and Eric Davis, with Mark Kriegel and Steve Wyche – all but the latter being new NFLN hires).
Now, we have an idea of the people who will be cooking up each day’s show behind the scenes.
A new Twitter account for “NFL AM” is now live – and among the dozen people or so currently following the account are folks that will be, or expected to be, involved with production of NFLN’s new wakeup show.
Todd Mossburg appears to be a very recent NFL Network hire, according to his LinkedIn page. His broadcasting resume began at the news department at KLAS/Las Vegas. During his tenure in Sin City, he also produced programming for the UNLV Runnin’ Rebels football and basketball teams. Mossburg would then spend the next thirteen years with the Fox Sports organization. He would serve as producer of FSN’s answer to ESPN’s “SportsCenter,” a daily broadcast titled “The National Sports Report” (trivia: its original title was “Fox Sports News”) for its entire six-year run. Upon the show’s cancellation, Mossburg moved onto work at Fox’s regional sports networks in Detroit and Seattle. Coincidentally, “NFL AM” co-host Zaloumis also toiled at two Fox Sports units, including FSN Northwest/Seattle at around the same time as Mossburg – so the two have been reunited professionally. For the last three years, Mossburg had been working as a freelance producer. He had worked many Seattle sports-related jobs, including weekly Seahawks programs for the 2011 season. But it was during the previous few years that Mossburg had gotten his foot into the NFLN door, working as a field producer for events including several teams’ drafts, the NFL pro day of University of Washington quarterback-cum-Titans first round draft pick Jake Locker last year, and most recently, the memorial service for Junior Seau, who died at age 43 in what has been ruled a suicide.
As the bio on Mossburg’s personal Twitter account reads, “Beginning new chapter in career @NFLNetwork… NFL AM coming July 30th!” On Friday, he tweeted a photo of “the new set being pieced together” for NFLN’s new morning show. And you can bet that Mossburg, much like Zaloumis, is counting the days until that set is all set.
Like Mossburg, Michael Berger’s Twitter bio lists him as an NFL producer involved with “NFL AM”. And like Mossburg, Berger has also been working for NFLN over the last three years, but as an official network employee. His official title at NFLN, per his LinkedIn page, is “segment producer,” though his resume credits him as co-producer of “NFL Total Access,” as well as responsible for the seasonal weekly program “NFL Gameday Scoreboard” (the show that airs opposite the late games, featuring Paul Burmeister, Jamie Dukes and Tom Waddle). Berger also produced content for the previous two Summer Olympics events in Athens and Beijing, as well as the recent Winter Olympics in Vancouver, for NBC Sports. I would imagine Berger would be just a bit too preoccupied with this new morning show project at NFLN to concentrate on this year’s Olympic games in London. Berger’s first broadcasting job was as a line producer for newscasts at Cincinnati CBS affiliate WKRC from 2001 through 2004. Between the 2004 and 2008 Summer Olympics, Berger held down similar duties at the sports department of KCBS-TV, the CBS owned-and-operated station in Los Angeles, where he was also responsible for content on pregame shows for Dodgers and Lakers games that aired on KCBS-TV.
Another person who will be involved with “NFL AM” is Adam K. Watson – a name you may recognize if you’re a regular reader of ThePostGame.com, a sports magazine website operated by Yahoo! Sports. Watson officially joined NFLN last month, and his title, per his Twitter bio, is not just your average “segment producer” job, like Berger, but “creative segment producer for NFL AM.” And as an NFLN executive stressed upon the official announcement of the morning show, creative content will be in demand when there are twenty hours of airtime to fill each week.
And looking at Watson’s recent entries on The Post Game, there appears to be a food theme. In fact, he’s been dubbed the resident “food czar” of the site. For instance, he recently sat down with a competitive eater named Johnnie Excel, who battled Takeru Kobayashi eating hot dogs this past Fourth of July – no, not at the Nathan’s event, but at the new one that just sprung up. (If you’re keeping score, let’s just say Excel came up a bit short.) Watson also did a piece on golfer Stewart Cink’s penchant for grilling ribs at the ol’ barbecue pit.
This might be a stretch, but I wonder if Watson will be responsible for coming up with the names of the new menu selections that are sure to be created at the NFL Network cafe.
And you’ll find a few other NFL Network staffers that have followed the “NFL AM” Twitter account early on before a single tweet has been generated. Also, Cincinnati Enquirer sports columnist Joe Reedy, who covers the Bengals for the paper, is listed as a follower of @NFL_AM. You can read that as someone who could possibly be an eventual contributor to the show, or just a football aficionado looking forward to the launch of the new NFL Network morning show.
Perhaps as eager as the people involved with “NFL AM,” on-air and off, appear to be.
Just three more weeks of counting down the days… Oh, and I would change that last TV set on the right from the Worldwide Leader, if I were you.