It was a Super Bowl that was watched by a great amount of people, even with a half-hour delay due to a stadium blackout in New Orleans.
But when the final seconds ticked off in Super Bowl XLVII, a television station’s news department fumbled not once, but twice, in relaying the final score to viewers subscribed to their “Textcaster” feature.
Of course, the Baltimore Ravens defeated the San Francisco 49ers, 34-31.
But according to KMIZ/”ABC 17″ in Jefferson City, Missouri, the Ravens actually beat the “San Francisco 46ers.” (Did a few states secede during that blackout?)
Immediately, the people in charge of the text service corrected the information – or so they thought.
“Correction,” read the subsequent text message. “San Francisco 49ers win Super Bowl 34-31.”
Not only did KMIZ give the 49ers their name back, they also handed them the Lombardi Trophy.
Finally, a third text message was sent, reading: “After a few mistakes on our part, it was the Ravens over the 49ers 34-31 in Super Bowl XLVII. Apologies.”
Okay – if they had simply corrected the name of the team from the “46ers” to the “49ers,” we’d give them the benefit of the doubt. But following up that error with another one is just downright sloppy texting.
And what if you were one of the few people in mid-Missouri who could not watch the big game, that actually depended on these text messages for information?
I reached out to News Press & Gazette Broadcasting, the company that owns KMIZ-TV, and a person named Justin would not comment beyond saying “it was a mistake from our news department.” He also could not confirm how many viewers, if any, unsubscribed from the station’s text message service as a result of their Super snafu over the weekend.
Hey, we’re human. We are all not immune from mistakes. Nobody’s perfect. I get that.
But needing to send three texts for a simple score of the most popular football game of the year?
I suppose sending those texts while driving would make matters worse.