As the “sweet sixteen” from this year’s NCAA basketball tournament was about to tip off, Doug Gottlieb immediately left a sour taste in some viewers’ mouths.
Moments after the start of the pregame show on CBS, Gottlieb really stumbled out of the gate. It’s bad enough he started by taking two popular idioms and melding them together, talking about “cream rising to the crop”.
But sitting right in the middle of Greg Gumbel, Greg Anthony, Kenny Smith and Charles Barkley – all African-Americans – on the CBS/TBS set, Gottlieb went there.
“I don’t know why you guys are asking me, I’m just here to bring diversity to this set here, give the kind of white man’s perspective on things like the point guard position, no?”
Will Gottlieb be reprimanded for it? Probably not. After all, this is the same CBS that gave Craig “Vanilla Thunder” Kilborn a late night talk show.
UPDATE, 3.29.13: In the first segment of his radio show on CBS Sports Radio the following day (audio below), he said: “I said it before, I’ll say it again. Sometimes, you try and ice break a joke, and it doesn’t go over well. No one ever said I was a comedian, and apparently, I found the right profession, and comedy isn’t that profession.” He also made many references to the comment during the course of his show, with an extensive amount of time devoted to it in the third hour.
The fact that he was still able to do his radio show the day after the line means there’s likely no plans to suspend him, as I suggested. But the fact that it grew so much hair in the 24 hours since its utterance, he had to say something.
By the way, here’s some instant Twitter reaction to the latest in a long string of instances in which Doug Gottlieb puts the “madness” in March Madness: