What was once the mighty sports radio monopoly in Boston is now a sinking ship.
Even as the radio home of the Boston Red Sox, WEEI is now a shadow of its former self – and it’s not just because they’re now heard on 93.7 FM after spending many years on the AM dial.
It’s about the money – or the station’s sinking fortunes, as CBS Radio’s WBZ-FM/”98.5 The Sports Hub” has emerged as the premier sports radio outlet in Beantown.
And as a result, one of the premier sports radio voices in Boston, Glenn Ordway, was fired.
Just yesterday, Media Rantz brought you the news about Jon Rish, the Red Sox Radio Network announcer who, rather than take a sizable pay cut, opted to give his two weeks notice and concentrate on a brand new career as a software developer.
Now, even the weekenders are turning on the station.
On Saturday night, with about forty minutes left in his show, Pete Sheppard posted this Tweet:
When all was said and done, Sheppard said his peace, and now… he’s done. Yep, he quit right on the air. It broke his heart to see WEEI fall apart at the seams since last year, and he believed management at WEEI’s parent company, Entercom, is entirely to blame. “I can’t stand working for this company anymore,” he was quoted as saying.
Sheppard actually was the “Sports Flash” anchor for the aforementioned Ordway on the afternoon “Big Show” until he was fired in 2010. Once again, it’s about the money.
This time? “I’m going out on my own terms this time,” he was quoted as saying on his final WEEI broadcast. But he vowed to return to Boston sports radio very soon:
I should mention that Sheppard’s on-air resignation comes 24 hours after the President of Entercom visited the station and engaged in a “town hall-style meeting” with WEEI brass in the wake of their transactions this year.
I guess Sheppard isn’t giving him a very high approval rating.
Meanwhile, no audio of Pete Sheppard quitting on the air is available yet, so in the interim, listen to perhaps the best example of a radio host quitting on the air: