It’s never a good thing when a person loses his or her job.
It’s especially sobering considering the source of hundreds of job cuts is ESPN.
Yes, the network that just got finished flaunting its new multi-million-dollar studio and its new “SportsCenter” bus at its annual upfront had laid off approximately 300 to 400 people exactly one week later.
The gas for the bus isn’t going to guzzle itself, I guess.
But seriously, this is what happens when ESPN pays more than it can print to secure broadcasting rights for sports programming, including college sports, which will be the basis of the new SEC Network, due to launch next summer. They also operate other regional channels like Longhorn Network in Texas.
Incidentally, on the very same day of these cuts, ESPN announced that they are bringing in Paul Finebaum for duties at its mediums, including a video simulcast of his radio show that will air on the aforementioned SEC Network. He will be based in Charlotte, where the ESPN Radio affiliate is on a spotty AM signal. (Charlotte is one of the few major markets left without an FM sports station, but that’s another blog for another day.)
Could these cuts pave the way for possibly adding big-name talent down the road, like, say, Keith Olbermann? Yes, I’m aware they’re investing in live sports programming, but when in doubt, take the cash from your viewers in the form of a hike. Hey, I wouldn’t be surprised if the network’s already highest per-subscriber rate at $5.25 will probably balloon to $7 in a year from now.
Anyway, the cuts appear to be coming from Disney corporate, according to a staffer who had suddenly found himself out of a job. A great deal of ESPN’s cuts will impact its sales department – because, really, it’s cheaper not to have a fully-stocked sales staff, because ESPN just sells itself, doesn’t it? The network’s technology sector is also going to take a hit.
As far as on-air content is concerned, one casualty of this round of layoffs is the ESPNU late-night show, “UNITE.” ESPN analyst Danny Kanell, who co-hosted the program, will likely remain with the network in other capacities, but comedian Reese Waters and others involved with the program will presumably exit stage left.
And other programs could join the list, as the network will be reviewing its studio programming over the next month or so. Sadly, “First Take” will likely remain unscathed.
You can say ESPN has done its share of cold things, but unexpectedly dropping the ax on 10% of your staff has to rank right up there with, well, anything Rick Reilly has ever done.
As for the hundreds of now-former ESPN employees, I have but one tip for you: I’m sure Fox Sports is still hiring. It would make for a revenge game that ESPN has no choice but to cover.