Me And My Black Shadow: Rob Parker Is Once Again Working For ESPN, Kinda







Rob Parker, fired by ESPN for his infamous "cornball brother" diatribe on "First Take," has found work at an independently-owned sports website that's actually being funded by ESPN.

Rob Parker, fired by ESPN for his infamous “cornball brother” diatribe on “First Take,” has found work at an independently-owned sports website that’s actually being funded by ESPN.

You could say that after Rob Parker was exiled from ESPN after his ill-advised commentary on “First Take” that rookie quarterback Robert Griffin III was “not down with the cause” that is being a black person and may in fact be “a cornball brother,” it was inevitable that someone would hire him.

It was inevitable that some bottomfeeding sports organization would take Rob Parker in and let him continue doing whatever it is that Rob Parker does – or had done up until last December.

What was not inevitable, however, was the bottomfeeding sports organization hiring Rob Parker being ESPN.

That’s right: This year, Groundhog Day falls on February 7.

Because on this day, we learn that Rob Parker has landed on his feet at something called The Shadow League, a website that is the product of a partnership between ESPN and a man named Keith Clinkscales, who had toiled for six years at the Worldwide Leader overseeing such efforts as the network’s “30 For 30” series; the former Vibe magazine president and CEO departed ESPN in late 2011 with the plans of starting a production company. That was basically the last we heard from him. (Actually, this was. So perhaps an inactive 2012 was a blessing in disguise.)

The Shadow League was officially announced in late January of this year. It sounds like a website that Parker would fit right in with. Clinkscales called it “an online community of thought leaders and tastemakers who understand that sports, pop culture and race are common threads that are intricately interwoven into many aspects of life.”


And how is The Shadow League keeping its darkly tinted lights on? “Funding” courtesy of ESPN, which will also allow “the potential to develop various content opportunities.”


So how in the world does Parker, who had been suspended by ESPN for one month for what would be his final “Take” on RGIII, before finally dropping the hammer on January 8, end up back in the payroll of ESPN in a first place a month later? An “industry rumor” has it that the real reason behind this hire “was so that he doesn’t sue the Worldwide Leader over his dismissal.”


And ESPN reminds you that despite their creative and financial commitments with The Shadow League, the website is “independently-owned, and ESPN does not have control over any of its operations or activities – including who they hire.”

I would imagine that one requirement in taking this gig with this ESPN-funded website was to write in his very first Shadow League column that he was sorry for his RGIII comments.

“In no way did I mean to do any harm to Griffin III, the Redskins’ starting quarterback,” he penned in his virgin Shadow League piece titled, “Allow Me To Reintroduce Myself.”

He adds that during the RGIII fallout, a lot of people “saw that black men don’t always agree with everything other black men have to say. Some of my harshest critics during that time were brothers. And that’s a good thing. Yes, we are free thinkers. Not every black person voted for Barack Obama.”

You mean, Rob, that you heard they might be a Republican? First day back in the (pseudo) ESPN fold, and you’re already regressing.

“Through the years, I have remained pretty consistent with my approach: be honest and fair,” Parker wrote. “The Shadow League is getting the hard-hitting, thorough me.”

So, in other words, Rob, you’re going to be a neutered caricature of Jason Whitlock?

“When I first started writing a column at The Detroit News, an editor, who happened to be white, said to me that I was the black Dick Young. It was the ultimate compliment. Being from NYC, I knew Young’s work well. He was the ultimate hard ball columnist. You hated him, but you had to read him. The black part of the compliment didn’t bother me. Why not? Because I am black. And this is partly why it troubles me that some of our gifted young black men that play quarterback seem diligent about distancing themselves from the “black quarterback” tag. What’s wrong with being a black quarterback?”

Wow. What hard-hitting sports journalism! The newspaper editor “happened to be white”?

I would not expect all of the columnists on this Shadow League website to be dipping into the race-baiting well that Parker has for years. Parker would be damned if his colleagues infringed on his territory, even at an urban-oriented sports website.

But it’s actually bittersweet that Rob Parker ends up working at a place called The Shadow League – but not for the reason you think.

It’s because Rob Parker is still living in the shadow of Jason Whitlock.

Jason Whitlock Rips "Right-Wing Idiots" After Rush Limbaugh Reads His Column

Fox Sports columnist Jason Whitlock appeared to be angry on Twitter when his article about a black quarterback “information bubble” was read by Rush Limbaugh on his radio show. “He doesn’t have football expertise,” Whitlock said of Limbaugh on radio today.

You may remember when Rush Limbaugh was part of ESPN’s “Sunday NFL Countdown” program for all of a month before leaving after his infamous comments regarding then-Philadelphia Eagles quarterback (and current free agent) Donovan McNabb.

You may recall he attempted to purchase a portion of the St. Louis Rams.

In other words, he’s a football fan, just like you and me.

Which is why it shouldn’t come as a surprise to hear Limbaugh rap about the NFL on his nationally-syndicated radio show, even during a busy election season.

On this particular day, Limbaugh decided to comment on a recent Jason Whitlock piece in which he described what he calls the black quarterback “information bubble.” Meaning quarterbacks such as Robert Griffin III, who’s impressing in his rookie season thus far, and Cam Newton, who’s been anything but in his sophomore year, “can do no wrong, and any criticism of them is rooted in racism.”

“What? W-w-what?,” responded Limbaugh. “There’s a bubble of media types that protects black quarterbacks? … Hmm! Who knew?”

The fact that Limbaugh was divulging a Jason Whitlock column on the air was enough to grind the author’s gears. The first thing he did is tweet out a link to an “Page 2” column that he wrote following the dismissal of his former Worldwide Leader colleague.

Then, he tweeted this: “Limbaugh talks race daily. He’s earned [hundreds] of millions doing it. [You] never hear right-wing idiots complaining Rush talks [too] much race. #think”

He again wondered about the lack of complaints about Limbaugh “talking race too much” on his show as he shared a link to the transcript of the portion of Limbaugh’s show in which he was “using my Cam column to talk race.”

I take it Whitlock is not very honored to have his works being read on a popular radio program. I’m sure he would, as long as it wasn’t one hosted by Limbaugh.

“He’s saying here,” Limbaugh commented, “that there’s a group of people in the media that… don’t want criticism/truth said about black quarterbacks because it’s racist and it’s unfair, so there’s a protective bubble around them that might result in them being overrated and certainly not being able to learn to deal with adversity. Because when helpful critique doesn’t happen because the person fears being called a racist and therefore shuts up, then there’s no progress.”

Meanwhile, Whitlock appeared on Mike Missanelli’s radio show on 97.5 The Fanatic in Philadelphia (click here for audio), and Whitlock explained that the “bubble” he writes of does not parallel Limbaugh’s McNabb comments nine years ago.

“Rush Limbaugh talked about… the sports media is desirous of Donovan McNabb having all the success. As a fan, did I want to see Donovan McNabb have some success? Yes. As a journalist? I could care less… I don’t think the sports media was bending over backwards hoping for Donovan McNabb to have some success… I thought [Rush] really, really overreached, and that format that he’s on TV, trying to blurt that out there, isn’t the proper place… And just to be quite honest, Rush Limbaugh is not qualified to make these comments, and it’s not because he’s white, it’s because he is in no way, in my opinion, trying to be thoughtful on these issues, if you just look at his track record, and I don’t think he’s given it a whole lot of thought… He doesn’t have football expertise… I’m sure he watches the NFL somewhat, but for the most part, he follows politics around the clock. It just wasn’t his place, and so, I didn’t have a problem with what ESPN did to him, and he’s certainly no victim because, you know, he makes a boatload of money talking about these issues and race.”

Whitlock mentioned the fact that Limbaugh “read my column today on his show, and talked about it extensively, and agreed with it, and tried to subtly use it as, ‘Hey, look, I was trying to say this in 2003, but…'” Yet Limbaugh didn’t even utter McNabb’s name during the segment in which he read Whitlock’s column.

But Jason Whitlock did give credit where it’s due. “I’m not a fan of Rush Limbaugh, and his perspective, but the guy is a great radio broadcaster, and he’s an entertainer and all that, but I don’t really respect his perspective… I’m not gonna – he has the right to talk about my column.”

And he looks forward to the day that “right-wing idiots” complain about Limbaugh reading a Whitlock piece.

Requiem For Linsanity

With reports surfacing that Knicks point guard Jeremy Lin could be joining the Houston Rockets, it means that he'll more than likely take "Linsanity" with him. Which means no more Lin puns, and most importantly, no more ignorant comments or headlines referring to his ethnicity.

Jeremy Lin, the sports media hardly knew ye.

For it was only February, when injuries to the Knicks team enabled you to display your basketball talent and spark the phenomenon known as Linsanity. And the sports media took notice.

Unfortunately, at the same time, a few individuals within the sports media couldn’t quite understand Linsanity for what it was.

Like Jason Whitlock.

You remember when, after that victory over the Los Angeles Lakers in which you scored a career-high 38 points in a game, the Fox Sports columnist tweeted that “some lucky lady in NYC is gonna feel a couple inches of pain tonight?”

Or the fine folks at Ben & Jerry’s Ice Cream, who retracted one of the original ingredients in their “Linsanity” flavor – fortune cookie pieces?

Maybe the MSG Network cameraman who thought it was a good idea to show a fan sign superimposing your face over a fortune cookie at a Knicks game might owe you an apology?

And, of course, there’s ESPN. You remember, Jeremy, how after your first loss as a Knicks starter, multiple instances of the phrase “chink in the armor” began emanating from the Worldwide Leader’s many platforms? And a couple of ESPN employees in Anthony Federico, Spero Dedes – Knicks play-by-play man on New York’s ESPN Radio – and Max Bretos, who paid for their use of the phrase in regards to you with their jobs (or in the latter’s case, a good chunk of it)?

Of course you remember, Jeremy. “They’ve apologized and so from my end, I don’t care anymore. You have to learn to forgive, and I don’t even think that was intentional.” That was what you said in response to ESPN’s mishandling of Linsanity.

And now comes word that you’re leaving the Big Apple for the team that waived you right before the start of the previous strike-shortened, Linsanity-stricken season, the Houston Rockets.

And you know what? I don’t blame you.

I don’t think you’re hightailing it to Houston for the money (i.e. an offer sheet of $25 million over three years, with most of it in the final year, that the Knicks are not expected to match).

No, I think your decision to leave New York was made easier due to a few bad apples in the sports media, particularly ESPN.

See, Houston – or even Oakland, for that matter – is a smaller media market than New York. Hence, ESPN probably won’t be as captivated by Linsanity on the Houston Rockets as it used to be on the New York Knicks. So if you were to score 39 points or higher in a game for Houston, it’ll now be confined to a mere honorable mention on “SportsCenter,” as opposed to the previous fawning over your presence on the program during your Knicks tenure.

In other words, while you’ll continue your storied basketball career and keep writing new chapters for your amazing story, as long as you’re not in a Knicks, Lakers, Heat or Bulls uniform, you’re more or less off the radar.

But the good news is, there will be no more negative vibes coming out of the sports media to worry about.

Yes, Jeremy, I realize that the Asian-American Journalists Association created a list of “danger zones” for journalists to avoid in the wake of the “chink in the armor” episodes at ESPN and others. But it should have never come to that. Because a few individuals neglected to use common sense when reporting, discussing or tweeting about you, that put a damper on Linsanity far before your season-ending injury with roughly a quarter of the regular season remaining.

I understand why you’re leaving, Jeremy. But don’t take it personal, okay?

Meanwhile, there’s still a chance the Knicks might equal that offer sheet from the Rockets (all James Dolan has to do is crank up Cablevision subscribers’ bills a little bit – which would be similar to how Time Warner Cable agreed to crank up their own subscribers’ bills to keep MSG Network on the air at the height of Linsanity).

If you remain a member of the Knicks, Jeremy, Linsanity will live on.

But if you indeed end up heading for Houston, then Linsanity, as we know it, is dead.

Sure, you’ll be in a market where the worst offense in the local sports media is plagiarism – but most importantly, you’ll no longer need to answer to the Jason Whitlocks and the Anthony Federicos of the sports media.

I guess that was your plan all along.

The Lin giveth, the Lin taketh away.

What If ESPN Used The Headline "100 Years Of Ass Kicking"?

"100 Years Of Ass Kicking" is the headline of the New York Post on the day after the Yankees beat the Red Sox on the 100th anniversary of Fenway Park's first day of operations. Imagine if had used this headline.

Friday, April 20 marked 100 years to the day that Fenway Park in Boston opened for business. So, naturally, the team that Major League Baseball would schedule to play the Boston Red Sox on this day would be their bitter division rival, the New York Yankees.

The Yankees would go on to defeat the Red Sox in that game, 6-2. But count on the New York Post to hit another “foul” with the latest in a line of headlines in the vicinity of vulgarity.

“100 Years Of Ass Kicking.”

Once again, the Post coming through with a front page headline designed to spike sales – especially on Saturday, which is traditionally the slowest of newspaper circulation days – which, at the same time, is a bit far-fetched.

Even Darren Rovell, NBC Universal’s ace sports business reporter, agrees, telling me it’s “pretty insane… not too accurate, either.” He clarified in a subsequent tweet that “while the NY Post cover is funny, the Yanks have hardly kicked the Red Sox butt over the last century.” Rovell, ever the numbers guy, cites the Yankees have won just 54% of their games against the Red Sox throughout their storied history.

In fact, over the last five years, including Friday’s game, the Red Sox have actually won 47 of 91 games against the Yankees, including a 12-6 record last season. From 2008 through 2010, both teams were deadlocked at 9-9 through their games. Add all these to a record “through 2006” cited by one source, and you have an all-time record of 1120-929 in favor of the Yankees – which is actually closer to 55% – but still, as many people like Rovell would agree, is not necessarily an “ass kicking” by any means.

But this is exactly how the Post gets their jollies: headlines that get folks talking. It’s been about half a year since the Post dubbed the short-lived marriage of Kim Kardashian and Kris Humphires a “Big A$$ Sham” on November 1, 2011. The Post has even used such language against one of the Yankees, Alex Rodriguez, in February 2009, when amid confessing he used steroids, the tabloid labeled “A-Rod” as “A-Hole” – that is, unless you read the subheadline, which read, “Alex digs himself in deeper as ‘roid crisis rages.” Oh, okay.

The Post is also no stranger to mixing in a little defecation on the front page. Remember back in the summer of 2008 when then-Mets manager Jerry Manuel referred to fans as manure? “$#!t Hits The Fans” read the headline, with the Mets logo attached to it. In fact, it’s one of several times that the rag has “went there” with the front page headline.

You can also depend on the Post for suggestive front pages. Last year, when the Jets eliminated the Patriots from the NFL playoffs, the Post zeroed in defensive end Shaun Ellis (ironically, now with the Patriots) sacking quarterback Tom Brady in a moment that appears to suggest otherwise. Underneath the TSA-tweaking headline “Pat Down” read the subheadline, “Jets slam Brady’s junk.” And who can forget just a couple of months ago, when on the back page, following a Knicks victory led by a clinching shot by Jeremy Lin as time expired, the Post used the headline, “Amasian.”

Ah, yes. Linsanity. The era of Knicks basketball where anybody and everybody was mesmerized, including the sports media. Especially ESPN. Who can forget when up to four uses of the term “chink in the armor” were used among the Worldwide Leader’s various platforms when discussing Jeremy Lin, resulting in the termination of a five-year employee responsible for the use of the phrase as a headline attached to a story about the first Knicks loss following many wins after Lin became a starter.

Compare that to the many Post headlines I’ve brought to your attention, and consider this: Imagine if you went on on Friday and, attached to a story of the Yankees beating the Red Sox on the 100th anniversary of Fenway Park opening its doors, was the exact headline the Post used – “100 Years Of Ass Kicking”? (Obviously, the graphic attached to this item is a composite.) Think about it: the Yankees and the Red Sox are among the sports franchises most often covered by ESPN, leading many to affix an East Coast bias to the Worldwide Leader. Certainly, national sports networks shouldn’t play favorites. Conceivably, such a headline might not be well-received by Red Sox Nation – but at the same time, everyone else, even Yankee fans, who get their sports news from ESPN might think that headline would be a bit too much.

That’s why the New York Post can get away with headlines like “A-Hole” and “$#!t Hits The Fans” and ESPN can’t, nor should they. Such language is not what you should expect from the entity that calls itself “the worldwide leader in sports”. The Post, on the other hand, is doing anything it possibly can to sell papers – especially at a time when newspapers are plotting for survival in a 21st century digital world by erecting “paywalls”, while others such as the Cincinnati Post become extinct. (Though with the New York Post currently looking up at the New York Daily News, the New York Times, and even the Washington Post, they’ve got some work to do.)

Especially in the wake of Federico-gate, it would be hard to fathom such controversial headlines on ESPN’s website (though they’ve certainly come close when Bountygate reared its ugly head). Add in the fact that ESPN is controlled by the family-friendly Walt Disney Company, and you would imagine that there’s a “zero tolerance policy” for vulgarity in effect at the Worldwide Leader.

Also, consider ESPN rival FOX Sports is operated by News Corporation, which owns the New York Post. You rarely hear of any controversial headlines on their website. Columnists, maybe. But never racy headlines attached to sports stories. FOX Sports and ESPN would rather not use profane, or profanity-bordering, headlines like the Post does, and risk losing sponsorships in the lucrative sports business, while in 2012, money in the newspaper industry is hard to come by.

So unless an ESPN intern exhibits a fit of rage, this is why you won’t find headlines like “100 Years Of Ass Kicking” on, and why such headlines are the status quo for the New York Post.

Well, that, and attaching Yankee tie-ins to murders of dictators.

Sports Broadcasters Mourn Dick Clark

Legendary television personality Dick Clark has died at age 82. Many sports media personalities reacted to his passing via Twitter.

When a major figure dies, most people have an immediate reaction. And people involved with sports media are no different.

Earlier today, Dick Clark died at age 82, reportedly of a massive heart attack following an undisclosed medical procedure. Clark suffered a stroke in 2004, which affected his speech – but did not deter him from continuing a New Year’s Eve tradition, hosting the annual “New Year’s Rockin’ Eve” program, which he had done each year since 1972-73, with the exception of 2004-05. Clark was also known for hosting the popular “American Bandstand” series from 1956 until 1989.

As you would expect, not only has a who’s who of celebrities responded to the passing of Dick Clark, but several notable sports journalists and broadcasters reacted, as well. There was no shortage of such thoughts when Whitney Houston died in February. Here’s how they paid tribute to “The World’s Oldest Teenager” on Twitter.



Linsensitive! Knicks' Network Chewed Out For Showing Jeremy Lin Fortune Cookie Graphic


During Wednesday night's Knicks game, an MSG Network camera curiously panned this sign, showing Jeremy Lin's head superimposed over a fortune cookie and a yellow sun. Lin is the first American-born NBA player of Chinese descent to play the game.

MSG Network finds itself the unlucky recipient of some unwanted criticism today.

And as you might expect, Jeremy Lin, the first Taiwanese-American player in the NBA, happens to be, well, Lin-volved.

On the heels of Jason Whitlock making a tenfold effort to apologize for a tweet taking a potshot at his (and collectively, all Asians) groin area, another Lin-linked tweet went hot on Twitter after the Knicks’ seventh straight victory, at home against the Sacramento Kings. And it came from the Twitter account of Darren Rovell – no, he didn’t suggest that Lin would make the Playboy Playmates of today look great – it was actually tipping off his many followers to what may have been another act of Lin-sensitivity.

“MSG walking a fine line with this Lin fortune cookie graphic tonight,” tweeted Rovell after the game. Attached to the tweet was a photo taken on his giant Samsung HD screen (he’s probably not a Time Warner Cable customer) showing Lin’s face, his mouth wide open, over a yellow sun, and a broken fortune cookie, with a fortune that read, “The Knicks Good Fortune.”

It prompted MSG Networks to tweet the following message late this morning: “What appeared briefly last night was not an MSG graphic; it was one of many fan signs in the arena.”

Translation: MSG is throwing one of their own camerapeople under the bus for deciding to take a shot at this “fan sign.” Granted, it’s not like I would expect MSG to do a feature on Lin during the Knicks postgame show and whip up a graphic such as the “good fortune” one to display on the air, as if it were their own.

It’s an innocent-looking sign, and I’m sure the fan who created it is a Knicks fan and does not wish to mock Lin’s race. I mean, it’s not over-the-top that the sign was confiscated by security at the Garden, right?

But at the same time, I’m not defending it. Such a sign can easily be construed as a painted-with-a-large-brush stereotype – and I’m sure people of other races can relate.

It’s not like human beings such as Jeremy Lin should be synonymous with beef lo mein.

And I’ve seen far worse signs at games referencing Lin – this one actually manages to mock both Asians and Italians at the same time! I don’t see the outrage over that sign.

Which is why, had Darren Rovell not tweeted a photo of the “good fortune” sign, this “cookie controversy” may have flown under the radar.

Meanwhile, no apology was made by MSG for showing the sign. The least they could do is tell viewers, “Sorry for the Lin-convenience.”

Debunking Jason Whitlock's Lin Spin Control

Jason Whitlock was in full "CYA" mode on Tuesday, not only writing a new column further expressing his apology for his infamous tweet aimed at Jeremy Lin, but his appearance on Fox Sports Radio's "Loose Cannons" actually may have made him look even worse.

Early Sunday morning – roughly a half-hour after I posted my writeup on Jason Whitlock’s racially insensitive tweet toward not just Knicks point guard Jeremy Lin, but all Asians in general – Whitlock posted an apology on (Now that’s effectiveness.)

Whitlock was urged to make an apology by the Asian-American Journalists Association for his vague tweet following a career game for Lin, in which he expressed his hunch that “some lucky lady in NYC is gonna feel a couple inches of pain tonight.” AAJA appeared to have accepted it.

All of a sudden, that doesn’t seem to be enough.

Today, Whitlock appeared on several radio shows, including Fox Sports Radio’s afternoon drive program “The Loose Cannons” to issue a verbal apology.

But wait, there’s more: Shortly after his radio business is done for the day, he posts his latest column, which is, more or less, a long-form apology.

Something’s not right here. Whitlock disclosed on “Cannons” that the AAJA “asked me for an apology. I gave them one, they accepted it, and seemed to be pleased.”

So why did he spend virtually the entire day stressing he was sorry, if it was accepted by the people that asked for it in the first place?

Did Fox Sports mandate Whitlock appear on their radio network to discuss it, and also write an apology longer than 200 words? And did Fox mandate that in this new “mea culpa” column, he could not drop the name of his friend Tiger Woods? Because I was surprised not to see him in the unabridged version of his written apology.

Though he referred to him on the radio with Steve Hartman and Pat O’Brien. He recalled how he “overshadowed a feel-good sports moment for a lot of sports fans, but in particular, Asian-American sports fans” and that he would get the “same emotions” watching Woods play golf. “It was stupid for me to try to inject humor – particularly, insensitive humor – into that celebration.”

Actually, “J-Whit” would make a real stupid move during this interview. He says of the Lin tweet: “It was a joke on myself. The same stereotype afflicts overweight people, and I am one.” Then, moments later, when pressed for a “deeper meaning” for his tweet, he would say this: “Listen, I’m not gonna sit up here and make a bunch of excuses.”

I’m sorry, I believe you just did by trying to pass off a disparaging joke about Asian manhood and pass it off as a joke on “yourself.”

I write on behalf of myself, not on behalf of any group, gender or color. But seriously, if he really had himself in mind when he fired off that tweet in Jeremy Lin’s direction, how many “inches of pain” do you think would have registered on the Whitlock scale?

But he’s not going to make a bunch of excuses. He’s got an ass – and a reputation – to save.

“On Twitter, and in my personal life, I try to be funny, and I try to be a comedian… That’s part of my personality.”

Turning a slur against Asians into a slur against your non-Asian self – you’re a real laugh riot, Whitty.

But there was another boffo line toward the end of the interview on Fox Sports Radio, when he commented on the emergence in the NBA of Lin, who is actually a native of California. “We all like to see people who look like us excel, particularly when they excel in environments and in endeavors where we’re not supposed to have success,” Whitlock told the “Cannons” co-hosts. He gave female NASCAR fans’ acceptance of Danica Patrick as an example.

Then, he told the one about his “best white friend”. Destined to be an American Comedy Award winner, I’m sure.

“My best white friend growing up loved the Larry Bird. I wasn’t offended by that. I didn’t think they were racist because they enjoyed the fact that Larry Bird could dominate in a black sport. I totally got it, and we talked about it, and there was no problem because of it.”

Sorry, Shecky, I mean, Jason, but if “there was no problem” with Larry Bird dominating in “a black sport,” and you happen to be of African-American descent, then you wouldn’t have even made a mockery of a Chinese-American player dominating in “a black sport,” either. Can’t have it both ways, Carlin.

Unless you’ve changed in that department over the last twenty-five years or so.

But he spent most of the Fox Sports Radio segment not just upholding his apologies for his disgraceful social networking actions, but he defended his 20-year body of work as racially objective.

“If you look at my work as a journalist… I believe I’m as color-blind a sportswriter as there is.”

Take my trust – please.

Three years ago, in a piece about steroids in baseball, you managed to work a racial angle into it. Why, there’s even a passage that goes like this: “Black people (and other racial groups) do the same thing. As a kid, when Magic Johnson and Larry Bird met on the basketball court, I kept my own stats because I was convinced the scorers cheated Magic.”

Wonder if that “best white friend” of yours followed suit.

In August of last year, in your piece on University of Miami football booster Nevin Shapiro, you refer to “mandingo athletes.”

And this year, when the Raiders fired head coach Hue Jackson, you wondered if race was a factor, and wrote this: “If you’ve followed my media career, you know I’m not opposed to fanned flames of any racial, ethnic or lifestyle variety, moving in any direction. “Just burn, baby” is my column motto.”

Truer words were never spoken by “as color-blind a sportswriter as there is.”

Or a hypocrite who’s trying to fan the flickering flame of his vast journalism career.

Oh, and let’s not forget the fact that Whitlock thinks the New England Patriots just don’t hire enough white players, as I pointed out in my previous Whitlock post.

In my previous post, I bet that Whitlock wouldn’t have even made an apology. But now that he has, I get the sense that he might lose his edge a little.

And public figures that mock Asians invite themselves into a buzzsaw. Rosie O’Donnell in 2006 on “The View” made that infamous “ching chong” comment; she would depart half a year later (contract issue). But she profusely apologized.

Last year, Rush Limbaugh spent twenty seconds in “ching chong” speak in referring to Chinese president Hu Jintao. He didn’t apologize – because he’s Rush Limbaugh.

And that’s why I didn’t think Jason Whitlock would apologize for his Jeremy Lin tweet – because he’s Jason Whitlock.

We can only expect a tamer Whitlock going forward.

Or is he going to let his inner comedian run the show? After all, that’s “part of his personality.”

I close with these thoughts from Whitlock from the Fox Sports interview: “I crossed the line, I apologize for it… When you criticize people as often as I do, there’s gonna be backlash. I just have to deal with it.”

There’s a saying that if you’re not pissing people off, you’re not doing your job.

Jason Whitlock just pissed an entire race of people off – and it’s anybody’s guess if he’ll still have a job when the dust settles.