The folks at MSG have proven to be a royal pain.
The MSG Network carries Knicks games. And many famous people have been known to take in Knicks games. And when famous people are spotted at a Knicks game, MSG might send their ace entertainment reporter Jill Martin after you as part of her “A New York Minute With Jill Martin” series.
Martin has talked up everybody from Magic Johnson to Kate Upton. She’s even chatted with members of the New York Giants, like wide receiver Victor Cruz, at Knicks games. (She’s even talked to fellow Giants wideout Hakeem Nicks on the night the Giants won their most recent Super Bowl.)
This past Friday night, Martin spoke to another New York Giants player, cornerback Prince Amukamara, for a good minute. She prefaced her questions with a disclaimer that she got the questions from MSG viewers via Twitter. And sometimes when you invoke social media for feedback, it might be asking for trouble – but obviously, they’ll screen the best questions to cram into sixty seconds.
The ones they selected, all football-related, appear to be harmless. Such as the first question: “Who is the toughest wide receiver to defend?” His answer was DeSean Jackson of the rival Philadelphia Eagles.
Martin then asked Amukamara to explain his pregame ritual, and teased it with, “I heard it was an interesting one.”
Remember, the question was fielded from Twitter – and the answer is straight from Amukamara, and not from Twitter.
“Well, I used to have a ritual where I would go number two before every game, but that stopped working for me, so I discontinued that.”
“Whatever you’re doing now seems to be working,” Martin replied to Amukamara, who’s already doubled his pass deflection total and tripled his all-purpose tackle total from an injury-shortened rookie season in 2011.
Before you know it, thanks to Amukamara’s priceless answer, the interview would start to go viral. It was uploaded to MSG.com. Larry Brown Sports embedded it. Arizona Sports (Amukamara is a native of Glendale, AZ) also embedded it. It might have been the most watched segment in “A New York Minute With Jill Martin” history.
But then at some point on Saturday, management at MSG decided to really crap the bed.
For unexplained reasons, they removed the video from their website. All that exists now is a YouTube video that was shot by holding a cell phone up to the television.
Remember, this is the same MSG Network that decided that it would be a good idea to start a print ad campaign promoting the Knicks games they would be airing in November – including the one from which that very interview with Amukamara emanated – with one ad encouraging potential viewers to pass on picking up “sixes and sevens” at the local watering hole, and watch Jason Kidd “dish out dimes.”
And it’s not like nobody knew what Amukamara would say when pressed to elaborate on his “pregame ritual.” Martin herself acknowledged it would be juicy when she said she “heard it was an interesting one.”
There’s one of two things that could have possibly happened here: the Giants organization might have gotten wind of Amukamara’s now-defunct “pregame ritual” and, concerned about bad publicity, asked MSG to remove the video from their website; you may recall just this past August that Amukamara was the subject of a video in which he was thrown into a tub of ice water by defensive end Jason Pierre-Paul – a video whose content Giants head coach Tom Coughlin deemed “inappropriate.”
Or, just as in the case of their brilliant “sixes and sevens” ad campaign, the geniuses at MSG realized they greenlighted something they shouldn’t have after the fact – an otherwise harmless question, but knowing the answer would be scatological in nature beforehand – and dumped it.
It’s Friday night. You can watch the Knicks play a shitty Wizards team, or, if you’re a celebrity, you can go on the air and top it.