Third Time's A Charm: Giants, Cowboys To Kickoff 2012 NFL Season, Play Third NBC Game In Nine Months

The NFL has announced that the Dallas Cowboys will square off against the New York Giants in the 2012 season "kickoff game" on Wednesday, September 5. This will be the third time in a row that these teams will be playing on NBC, and the third year in a row that the Cowboys will open their season on NBC.

A month ago, we told you that the 2012 NFL season would be kicking off on a Wednesday night. And, of course, it would involve the world champion New York Giants.

Now, we know who the first opponent in the Giants’ defense of their 2011-12 championship will be. It’s a familiar one. And it is a division rival.

But it won’t be the Washington Redskins, who opened their season with the Giants for the previous two seasons.

Instead, it’ll be the Dallas Cowboys. That’s right: for an unprecedented third time in a row, the Giants and Cowboys will be playing a regular season game on NBC. Their first regular season matchup of 2011 was not until Week 14, with their Week 17 contest flexed into “Sunday Night Football” given the “win and you’re in” factor of the game.

And now, these teams will be playing the first NFL game to be played on a Wednesday night in 64 years.

So it shall be the Giants opening the 2012 season against a team they swept last year (Cowboys), as opposed to the Redskins, who despite their 6-10 record, managed to win both games against the Giants in 2011.

No matter how much apathy you might exhibit at this decision (and there’s been quite a few on my own Twitter timeline after the announcement was first made), it was the right decision.

Considering the Redskins were players (albeit not favorites, but on the radar) in the Peyton Manning sweepstakes, had the former Colts quarterback headed to the Nation’s Capital, you can bet that it would be the Redskins, and not the Cowboys, opening the 2012 season, for the simple fact that it would be Peyton, barring a setback in his neck surgery recovery, against his little brother Eli, who has now won twice as many Super Bowls as his older brother. Of course, playing against his brother was a factor in Peyton choosing to stay in the AFC, and joining the Broncos.

And while Robert Griffin III, expected to be drafted by the Redskins, is as dynamic as the scouts say he is, he probably wouldn’t generate as much ratings gold as Tony Romo and company would deliver when they clash with the G-Men, as evidenced by their January 1 “playoffs or bust” showdown.

As for the Cowboys on NBC, the magic number is 3: Not only will this be the third consecutive time their game against the Giants will be shown on the Peacock Network, but it’s the third year in a row that the Cowboys have opened their season with a game on NBC. They hosted the Redskins on “Sunday Night Football” in Week 1 in 2010, and traveled to the Meadowlands to face the Jets in Week 1 last year. The Cowboys would lose both of those games.

And the odds don’t appear to be in the Cowboys’ favor for this year’s opener: The Super Bowl champion is a perfect 8-0 in the season “kickoff game” dating back to 2004. Throw in the Redskins’ win over the Jets in 2003, and you have nine years in a row that the home team won the “kickoff game.” (The lone road win was in 2002 by the 49ers; the team on the losing end of that one just happened to be the Giants.)

Also, as Inside Football’s Patricia Traina reminds us, the Giants have an astounding 5-1 record on games played on Wednesdays, including a perfect 2-0 in season openers played on “hump day.” (Note that these games were played way back in the mid-’20’s and early ’30’s.) This will be the first Wednesday game for the Giants in 78 years. (Efforting to get the last time, if at all, the Cowboys played a Wednesday game…)

The rest of the NFL schedule is slated to be released in the third week of April, possibly April 18 – though prior to, the league may share the matchups for certain games such as the trio to be played on Thanksgiving – the night game to be played for the first time on NBC.

But not before the first Wednesday NFL game since the merger is to be played on NBC.

Hump Start: NFL Moves 2012-13 Season Kickoff Game To Wednesday Night

Once again, the New York Giants find themselves in an interesting position: beginning their defense of their NFL championship a little earlier due to a conflict with an election convention. This year, the Giants will kick off the season on a Wednesday night, playing the first Wednesday NFL game since 1948.

Are you ready for some football? On a Wednesday?

As President Obama would say, yes, we can.

For the first time in 64 years, a regular season NFL game will be played on a Wednesday night – and it’ll be the very next NFL game, which opens the 2012-13 season.

And for the second time in five years, it’ll be at the expense of the World Champion New York Giants.

Here’s the deal: The game, which will be played at MetLife Stadium in New Jersey, home of the Giants, was originally scheduled, as has been the case for the past dozen years, on the first Thursday of September following Labor Day.

This year, that would be September 6. Incidentally, 2012 is an election year, and each election year, the Republican and Democratic National Committees have been hosting four-day conventions during the final week of August and first week of September, alternating each year. The final day of the convention – Thursday – is the crescendo which closes with a speech from the main candidate (or sitting President).

There was no conflict in 2004 because the Democratic convention was held in July of that year. However, in 2008, so as not to step on Republican nominee John McCain’s address, the NFL moved up the time of the season opener – also involving the Giants, who had won Super Bowl XLII – from an 8:30 PM (ET) start time to about a 7 PM kickoff. The ratings were decent, but apparently not decent enough to the point that the Giants will be playing another early Thursday night season opener.

So on Tuesday, the NFL decided to simply move the game to the previous night, Wednesday, September 5. It will be the first time since the fall of 1948 that a regular season NFL game would be played on a Wednesday. On that day, September 22, 1948, to be precise, the Detroit Lions lost to the Los Angeles Rams, en route to a 2-10 season; the Rams finished 6-5-1. (In case you’re wondering, the Philadelphia Eagles won the championship that year.)

This will be the second time in three years that a regular season NFL game will be played on an unorthodox day of the week. In late December 2010, a Sunday afternoon game involving the aforementioned Eagles was moved to Tuesday night due to extreme blizzard conditions in Philadelphia. The visiting Vikings – playing out the string a la the Asheville Tourists after a blizzard back home impounded the Metrodome – won the game behind the unlikely arm of Joe Webb.

The Giants’ first opponents of the 2012-13 season is still to be determined. In 2008, the Giants beat the Washington Redskins in the season opener. With politics once again coming into play in the Giants’ defense of their Lombardi trophy, don’t be surprised if the Giants once again square off against Washington on September 5; the start time will remain 8:30 PM ET. (The two teams have actually faced each other on the season opener for the last two years.)

And in case you’re wondering: no, the Giants don’t play the Chicago Bears this season, so that was not a factor in moving up the season opener to Wednesday to accommodate big-time Bears fan President Obama the following night.

There Will Be No Tebow Time To Kickoff The 2012-13 Season On NBC

We won't know until April at the latest when the next installment of the budding rivalry between Tom Brady and Tim Tebow will take place. And while the Patriots lost the Super Bowl to the Giants, there's still a good chance that they can open their season with the Broncos on NBC.

Regardless of the Broncos’ exit from the 2011-12 NFL playoffs, Tim Tebow has been a force to be reckoned with.

That was evident back in late December, when CBS and NBC fought tooth and nail (actually, “nail” may not be the best term to use when you’re writing about Tim Tebow) over who would air a regular season Broncos/Patriots matchup.

Even after the Patriots sent the Broncos packing in the playoffs, CBS expressed interest in having Tebow on their “NFL Today” pre-AFC Championship Game edition (he respectfully declined).

Then there’s the Super Bowl – and no, I’m not talking about the week leading up to it (though there is a mind-blowing update on that). How, you ask, could Tebow be a factor in the Super Bowl, which aired on NBC?

It has to do with who the eventual winner would be hosting on the Thursday following Labor Day – which will air on NBC.

And it’s all contingent on which team prevailed, based on their schedules.

On January 2, right after the conclusion of the regular season, the NFL released each team’s lists of opponents for the season ahead, home and away, based on records, but not the actual schedules – that will happen in April on a date to be determined.

Looking at the Broncos’ schedule, aside from the usual AFC West suspects, four of the other five teams they are scheduled to play on the road made the playoffs this year – Atlanta and Cincinnati, both Wild Card round exits, and both teams that just happened to play in this year’s AFC Championship Game, New England and Baltimore.

Indeed, the NFC division that Denver plays this year is the NFC South, including a home game against the Saints. Which means they would not play the Giants next year, especially on “kickoff” night, should the Giants win the Super Bowl – which they did.

So in order for NBC to start the 2012-13 season with some “Tebow Time,” they would have to be pulling for the Patriots to prevail – which they did not.

Granted, NBC might be happier that the Giants won: their home opponents for the 2012-13 season include New Orleans and Green Bay. Given how the Giants eliminated the Packers en route to their fourth Lombardi trophy, combined with the Saints traveling to Green Bay for the previous season’s Thursday night “kickoff” game, all signs point to the Packers opening the season in New Jersey on September 6.

But it will be a virtual lock that NBC ends up with at least one regular season Broncos game next season. The Broncos games that may likely be scheduled for primetime starts are home games against New Orleans and San Diego, as well as Pittsburgh, whom the Broncos eliminated in this year’s playoffs, and road contests at San Diego, Baltimore and New England.

You have to wonder if Robert Kraft is calling dibs on CBS’ behalf for the Patriots/Broncos game a second straight year.

But it would only be fair if the NFL scheduled that game on a Sunday night on NBC. Especially given CBS aired the previous two go-rounds, including a Saturday night playoff game.

It would only be fair if the Broncos’ third matchup with the Patriots in just the fifteenth game of the Tim Tebow era, was the marquee matinee for NBC’s “Sunday Night Football” franchise for the 2012-13 season.

You would think CBS wouldn’t mind: with commitments to U.S. Open Tennis, FOX traditionally has a doubleheader in Week 1, anyway.

Perhaps the league can pull the wool over everyone’s eyes and schedule the game on ESPN or even their own NFL Network. But such a matchup with tremendous appeal is just too big for cable.

It’ll be interesting to learn where the Denver at New England game ends up in two months (or perhaps sooner; the league has been known to release schedule details for a handful of juicy matchups a few weeks prior to the release of the full schedule).

But make no mistake: NBC will get their share of Tebow Time yet.

Even if it doesn’t “kickoff” the new football season.

Just 212 days left.